Company: ZS Associates.
Difficulty: medium
Fine Tex manufactures garments that are sold internationally through its retail outlets. In order to condense lead times and respond faster to new trends, the company plans to use information technology in developing new fashions. Analysts, however, argue that the plan is unlikely to succeed in increasing the profits of the company. Which of the following, if true, forms the best ground to support the analysts' argument? Fashion designing is inherently a creative activity that is yet to be perfected in software programs. The fashion world is so dynamic that what is fashionable today might become outdated in a very short period of time. Garments in vogue can be said to have a very short shelf-life due to the rapidly changing tastes of customers. The garment sold through retailers will give low-profit margins than those sold through a company's own retail outlets. There is no point debating over history as historical evidence is corroborative and thus only points out something that might