Problem Statement

Reading Subscription Growth Against Falling ARPU and Rising Churn A subscription business reports the following monthly data: Month | Active Users | ARPU (Rs.) | Churn Rate Jan | 10,000 | 500 | 4% Feb | 12,000 | 480 | 5% Mar | 15,000 | 450 | 8% Apr | 16,000 | 430 | 10% Management claims that business health improved every month because active users increased every month. Which interpretation is most accurate?