CARS24

Role: Associate Product Manager (APM)

College: Not Specified (Civil Engineering background mentioned)

Interview Date: Not Specified (Video published April 2, 2025, experience likely from 2024 or early 2025)

Interview Type: Full-Time

Result: Selected

Difficulty: Medium

Rounds: 3 rounds

Topics Asked: Product Management basics, Product Metrics, PRD (Product Requirements Document) creation, Root Cause Analysis (RCA), Behavioral (HR questions, cultural fit, situational questions, communication).

Experience:

Anshu Saini shared her interview experience for the Associate Product Manager role at Cars24, where she was successfully placed. The process involved three rounds.

Round 1: Product Knowledge

• Focus: Basic product knowledge and understanding of product management.
• Questions Asked:
  • "If you are a product manager at Instagram, what are the metrics that you will measure when you are launching Instagram stories for the first time?"
  • Discussion about a past internship, specifically tasks and learnings related to product management.
  • Asked to create a PRD on Instagram stories.

Round 2: Root Cause Analysis (RCA)

• Focus: Problem-solving and analytical skills.
• Question Asked: A problem statement involving a decrease in users on a certain platform, and the candidate had to identify the reasons behind it.

Round 3: HR Round

• Focus: Behavioral and cultural fit.
• Questions Asked:
  • Why do you want to be in a product management role?
  • Why not civil engineering (given the candidate's background)?
  • Basic HR questions about background.
  • Questions about cultural activities done in college.
  • Situational questions: "How will you react into these certain situation?"

Tips and Suggestions: Emphasized the importance of communication in case solving and collaborating with various teams. Highlighted the value of solving cases and having good product thinking. Also, suggested that having a product internship is beneficial.